familiar smell

My office is located not far from a very well stocked fetish store here in London. The other day i went out for some sort of business lunch with some people from work and in order to reach the restaurant we walked past it. I didn't think of it beforehand but as i was talking to my colleagues i was suddenly assaulted by the familiar, intoxicating smell of rubber. It all felt very odd, combining those people with that smell. None of them seemed to notice but I wondered if some of them recognised that smell too.